It's also crucial to be mobile ready with a responsive website. Realise if your website needs a refresh, 2. For instance, it could be that your destination appeals to youngsters on a gap year, and elderly couples enjoying their retirement. All you need is a quality tourism destination marketing strategy! With this mission at the forefront of our planning process, the 2016-17 marketing plan defines strategies … Managing a DMO is challenging but not mission impossible. To get started with an influencer marketing strategy… One effective strategy to take this further is to encourage the use of a standardised booking system in your region. How Fjord Norway brought 110+ suppliers online. Social media platforms like Facebook, Twitter and Instagram serve as an ideal means to reach people and promote your destination. These videos can promote local places of interest, or can feature local people speaking about your destination. Collaborate with your team, contacts, and hired … She now helps companies to find their voice, kick-start projects, and bring in processes that actually work for them. Collaborate with your team, contacts, and hired experts to map out your web design, the fonts you use, the photos you put on your homepage, and the overall brand they contribute to. Some might hold greater appeal at Christmas, or another holiday. Instagram is useful tool to improve the marketing of your business: 22 questions to ask during a booking software demo, Travel trends that will drive tour, activity & attraction bookings in 2020 and 2021, 6 keynote speeches we're looking forward to at Arival 360. For instance, some destinations attract visitors in the summer months, while others attract people for winter sports. Almost any destination will have unique attractions, natural features, places of interest or cultural aspects that will appeal to visitors. #Repost from @exploremarco, thank you! Perhaps the culture of the location is its unique selling point and visitors would want to travel to experience local events, museums or sports clubs. Both video marketing and virtual reality marketing can go a long way towards boosting your destination marketing efforts. With Destination marketing you promote a specific destination. Once you know your target audience, what they are looking for and where they are coming from, you should also be able to identify when they are likely to travel. We've found that tour and activity companies generate up to 40% more bookings by opening up online bookings, and it's profitable for DMOs and DMCs to follow suit, just as Fjord Norway and Visit Cornwall have done. The 8 destination marketing strategies with the highest ROI, 1. This could be a virtual tour of a local hotel, a virtual travel experience of a nearby entertainment venue, or 360 degree tours of attractions or landmarks. All you need is a quality tourism destination marketing strategy! Or you might think of the free add-ons you can use to add value to bookings. Not only does this allow you to share best practices, but also, having chosen software like TrekkSoft, you can build a network of suppliers that can cross-sell each other's inventory through the Partner Network feature. Get a copy from our guide to choosing the right booking solution for tour and activity companies. In this article, you will learn more about some of the destination marketing strategies that can help to attract more visitors. When people use search engines like Google to look for things related to your destination, or features that your destination can offer them, you want to make sure your website is near the top of those search engine results pages. You can also use travel websites to monitor reviews, respond to criticism and improve feedback over time. Lucy spent three years building TrekkSoft’s content strategy and inbound marketing approach. Content is huge: we're firmly aware of that here at TrekkSoft. Word of mouth promotion can be extremely successful, because it is considered more trustworthy than hearing from an organisation with a clear motive. Make your visual content marketing reflect your destination's aesthetics and character, make it compelling, and make it worth remembering. About the author. These can boost the visibility of your social media marketing efforts and can be aimed at very specific demographics, meaning you can target people based on age, gender, location and even their online browsing habits. 14 Destination Marketing Strategies to Attract More Visitors. hbspt.cta._relativeUrls=true;hbspt.cta.load(452164, '1ed78897-cbdc-48bd-af33-03aced67d1d0', {}); Compare marketplaces Viator, Expedia, GetYourGuide and Airbnb in one place. Video content can be easily shared across platforms like Facebook, Twitter, Instagram and YouTube. Search for: What South Australia’s bushfire response can teach DMOs facing a crisis. It might be that it appeals to people who enjoy outdoor sporting activities and people who want to relax on the beach. You also need to consider the different groups, such as tourists, business travellers and students. Shoot us an email at] When it comes to your blog, also make sure to allow for some flexibility. Professionals use our marketing, revenue management, technology and software insights, strategies and actionable tips to get inspired, optimise revenue, innovate processes and improve customer experience.

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